Sam Fender and North Shields pupils provide soundtrack for John Lewis Christmas advert

The advert aired for the first time yesterday (October 3) and features a festive cover of the Rolling Stones’ ‘classic hit You Can’t Always Get What You Want’

Sam Fender enlisted the help of pupils at John Spence Community High School in his home town of North Shields to re-record the choir for the cover, complete with a brass section with the Easington Colliery Band.

Proceeds from the sale of the single, which includes Fender's 2020 cover of Winter Song, will go to the Teenage Cancer Trust and Action for Children.

North Shields fashion brand TUTTI’s team also woke up to a surprise to find to their jewellery being worn by Dame Kristin Scott-Thomas in the John Lewis advert.

Founder and Creative Director, Kate Rose saw her dreams come true as the opening scene features Dame Scott-Thomas open the door wearing a TUTTI necklace and bangle.

Breaking the news to her team, Kate said: “We’ve had such an amazing year launching our womenswear collection and opening three new stores, but this tops our wildest dreams!

“At last year’s team meeting I even said ‘all we’ve got to do next year is be in the John Lewis Christmas ad’ so we must have manifested it!”

TUTTI jewellery is stocked in all of John Lewis’s stores and online, but they were unaware of its starring role in the heart warming TV ad until it aired.