This year, the club wanted to make the Santa Sleigh Run even more special for residents by including a magician at the Christmas lights switch on to entertain families while they waited for Santa.
Santa’s Sleigh has already started visiting villages in the Alnwick area so children can meet Santa during the coming weeks.
As the main sponsor of the Santa Sleigh Run, Specsavers Alnwick have donated £500, which covered the running costs and ensured that this highlight of the community calendar can continue.
The Alnwick Christmas Lights Switch on has also been gifted £1,000 from the store, with 2021 marking the fourth year of this continued support and a total of £4,600 donated to this event over that time.
Grant Welsh, retail director of Specsavers in Alnwick, said: “I personally love Christmas and it is great to be involved and ensure that these community events can go ahead.
"The pandemic has meant that charities like the Alnwick Lions Club have struggled to fundraise, so being able to provide the money for the sleigh and contribute to the amazing display of lights that Alnwick switches on every year is important to not just me, but the community we serve.”