Northumberland among most popular holiday spots as visitors urged to explore hidden gem
Northumberland has been named among the top counties for holiday bookings over the last 12 months.
Britain's tourist hotspots are preparing for the annual influx for the summer holidays, with the latest data from holidaycottages.co.uk revealing that Northumberland, Cumbria, Devon, North Yorkshire and Dorset are commanding the most bookings.


With a significant concentration of bookings around five towns in each county, it’s anticipated that an influx of visitors to these popular hotspots could mean bustling streets and busier attractions this summer.
To help those looking to plan their summer staycation, experts have identified a quieter alternative within each of the top five most-booked counties, with each offering the same authentic local character and scenery, whilst providing a more relaxed holiday.
While Alnwick dominates the booking data for Northumberland, the charming harbour town of Amble offers the perfect alternative for visitors seeking a more relaxed experience.
Located just 20 minutes away, Amble delivers an excellent mix of coastal charm, independent businesses and a vibrant harbour and beach scene, including the iconic Amble Coquet lighthouse and the nearby Coquet Island wildlife sanctuary.
Sarah Pring, PR Manager for holidaycottages.co.uk, commented: "What our data shows us is that holidaymakers have clear staycation preferences, but you don't need to compromise on experience if you wish to avoid the summer crowds.
"The destinations on our list offer the same charm and local experiences as their busier counterparts, just with more breathing room to really rest and unwind.”