New North East coach tour company launches with door-to-door service for older travellers

A new independent coach tour operator has launched in the North East offering door to door pick-ups for older residents.

Operating from Northumberland to Durham, Primrose Holidays aims to cater for the demands amongst older travellers who are less likely to holiday abroad, offering coach tours to a wide range of destinations across the UK and Ireland.

Famous Glenfinnan Railway Viaduct in Scotland. (Photo: Georgy Krivosheev)placeholder image
Famous Glenfinnan Railway Viaduct in Scotland. (Photo: Georgy Krivosheev)

Owner of Primrose Holidays, and Board member of the Coach Tourism Association, Shaun Read, said: "Today’s older travellers are increasingly discerning.

“They’ve holidayed more than previous generations, they’re comfortable travelling and they want to continue exploring – but without the hassle of planning and booking every trip from scratch.

“At Primrose Holidays, we remove the pain points. We’ve chosen each destination for its rich mix of things to see and do, hand-picked every hotel for its high standard of rooms, meals and facilities, and selected the most interesting attractions based on visitor feedback.”

Adding to the sense of ease and convenience, Primrose Holidays will offer a door-to-door transfer service within the advertised package price for many postcodes or for a small surcharge for those who are slightly further away.

Shaun added: “From south Northumberland and along the east coast, to Sunderland and Durham, Primrose Holidays will collect customers from their homes and transfer them directly to and from the comfort of our executive coaches.”

“It’s all part and parcel of our more personalised offer for older travellers, prioritising quality over quantity to deliver a more relaxed holiday.”

More information can be found here.

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