The seaside village has been named among the most sought-after staycation spots to visit in 2022 by Sykes Holiday Cottages.
With its beautiful sheltered beach, an array of watersports and a selection of highly-rated foodie spots close by it is perhaps not a surprise.
The ruins of Dunstanburgh Castle can be seen around the sweep of the bay to the south, while Seahouses – the gateway to the Farne Islands - is a short distance to the north.
Sykes, which rents out over 20,000 holiday homes throughout the UK, used its booking data to compile a top 10.
The seaside towns of Llandudno and Benllech in North Wales rank the fourth and fifth most popular UK holiday destinations, respectively.
Bowness-On-Windermere (Cumbria), Newquay (Cornwall), Filey (North Yorkshire) and Trearddur (Isle of Anglesey) complete the top 10.