Northumberland restaurant owners star in Channel 5's Rich Holiday, Poor Holiday

Michael Dawson owns North Coast Collective – a hospitality portfolio including The Landing at Beadnell, The Craster Arms and The Black Swan Inn at Seahouses.

Alongside his partner Andres, the pair have built a multi-million-pound business and often celebrate their hard work with luxury holidays.

In the new series of Rich Holiday Poor Holiday, they were paired up with retired couple Hilary and Malcom who enjoy more budget trips. The group spent the first half of a week in a luxury villa in Tenerife before moving north of the island for a camping trip.

Michael said: “We work extremely hard throughout the year so when we go on holiday, we go pretty lavish.

“We are in the business of hospitality and holidays so it’s really our main passion. We like to go big and we have often talked about how we are now holiday snobs.

“In the end, it was all about self-discovery for us to see you can still enjoy yourself on a more budget holiday.”

The show has resulted in a strong bond and friendship between the two couples. Hilary and Malcom visited Northumberland just last week and the group watched the episode live together which aired on Sunday, April 12.

Michael added: “We got on instantly. We are like family, we have really bonded to the point we are in contact every day and they came to visit us last weekend.

“Completely unplanned, our show was played on the Sunday so we all sat and watched it together which was fantastic.”