Television has been good for Northumberland in recent years.
And as positive exposure goes, none can be better than this Christmas Day's episode of Downton Abbey, which was partly filmed at Alnwick Castle and St Michael's Church hall.
The hit show, the final one after a six-series run, was seen by 6.9million viewers, a million more than last year's festive offering, which also starred various Alnwick venues, and was the biggest audience on Christmas Day, bagging ITV the bragging rights in the battle for TV ratings.
It was a great showcase for the castle and for Alnwick as a whole and should have Northumberland's tourism bosses grinning as widely as Lady Edith, who had the happy ending she desired in the Downton grand finale.
Here is a slideshow of the scenes filmed in Alnwick, within the castle's state rooms, in the grounds and outside, as well as in the church hall - see if you can spot where each scene is.
The last ever Downton Abbey episode is available to watch on the ITV Hub until January 24.