Build-A-Bear Workshop has had to abandon its ‘Pay Your Age Day’ sale after being overwhelmed at its stores.
The toy manufacturer launched their first ‘Pay Your Age Day’ in stores across the UK today – and chaos soon ensued, with customers in Sheffield facing nine-hour queues.
Meanwhile, in Leeds police were called to the scene due to the volume of customers.
In order to participate in the promotion, parents had to join the free Build-A-Bear bonus reward scheme, providing a valid email address and name.
Shoppers could choose any soft toy and pay the same amount as the age of the child they are buying for.
Parents began arriving at stores across the country early this morning including the one at centre:mk to pick up their gift but were left shocked at the size of the queues.
And it seems so too was the company which has had to abandon the sale and refuse any further customers due to safety concerns given the sheer number of people visiting and queuing at stores.
In several cases queues zigzagged along the length and breadth of high streets, resulting in bemused reactions on social media.
The scene in outside Exeter’s Build-A-Bear at moment. Huge queues for for the pay-your-age day at the store. pic.twitter.com/N9P3Kpxh6u
— Richard Amofa DL (@RichardAmofa) July 12, 2018
— Tank-Juicy (@tank_juicy) July 12, 2018
While some customers managed to make light of the situation.
Day 14 in the Build a Bear queue: Mums are starting to turn. The only currency is queue spots. Julie from York sold her spot for a reported £50k. Dave the security guy hasn't slept in 4 days. The end is nigh.. pic.twitter.com/5EiLVp5Sry
— John-Luke (@JohnLuke_PW) July 12, 2018
Staff, however, voiced their concern about the promotion.
there’s so many people outside build a bear already and we don’t even open til half 9… today is the day i die
— kerry jane (@_kerryfriel) July 12, 2018
Following the postponement of the sale a Build-A-Bear spokesman posted the following on social media: “The response to our Pay Your Age Day event at all of our U.K. locations has been overwhelming and unprecedented in our 21-year history.
“The crowds have greatly exceeded our expectations and, per local authorities, queues are at capacity and we cannot accept additional Guests due to extreme crowds and safety concerns.
“We understand our Guests are disappointed, and we are working to address the situation. We will reach out directly to our valued Guests as soon as possible.”