The story of an Alnwick shopkeeper’s victory over football big-boys Tottenham Hotspur has hit national headlines.
Since the story of Spurs kicking off over the name of the new menswear shop Hotspur 1364 hit the Gazette’s front page yesterday, owner Lisa Aynsley has been swamped with requests for quotes.
This afternoon, a film crew from the BBC landed at the store in Narrowgate and ITV are due tomorrow. She has even been interviewed on BBC Radio London. The story also appeared in The Sun newspaper and on several websites, including the Dundee Evening Telegraph.
“Oh my God, it’s been amazing,” said Lisa. “I keep getting messages from people saying they’ve seen the story in the Gazette, heard it on the radio or seen it in The Sun.
“I’ve just been interviewed on the drivetime programme of BBC Radio London, it’s unreal.”
Lisa received a letter from Tottenham’s brand protection manager last week asking her to change the name of the shop because it ‘undermines the distinctiveness or reputation of our Hotspur brand’.
But she stuck the boot in and pointed out that not only was her shop named after the famous medieval knight Sir Henry Percy, or Harry Hotspur, but so was the football club.
Tottenham backed down, recognising the historical links to both parties.
Hotspur was born in Alnwick Castle in 1364 and Lisa’s boutique is yards from a statue of the eldest son of Henry Percy, 1st Earl of Northumberland.
Tottenham was originally called Hotspur FC when a cricket club who played on land belonging to the Duke of Northumberland formed a football team and named it after the courageous and illustrious knight.
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Attached video by Michael Pearson