The managers of Britain’s oldest and best-known national trail are seeking a brewery with connections to the Pennines to produce an official beer for the Pennine Way.
This is an exciting opportunity for a local business to join forces with an iconic trail that is part of British heritage.
The trail managers hope that the relationship will benefit both parties.
The brewery will profit from association with the Pennine Way, and the publicity that this brings, which passes through the Northumberland National Park.
The maintenance of the trail will benefit from a financial contribution from each pint, bottle or keg that is sold.
The Pennine Way has a long association with this hoppy refreshment; legend has it that Alfred Wainwright left money behind the bar of the Border Hotel in Kirk Yetholm so that anyone who had walked the length of the trail could be rewarded with a free pint.
People have been taking on the challenge of walking the 268-mile trail along the spine of England, from Edale in Derbyshire to Kirk Yetholm in the Scottish Borders, for the past 50 years and northern hospitality is a significant part of the experience, with many pubs located along or close to the route offering rest and refreshment to weary walkers.
Expressions of interest from breweries will be welcomed until March 17.
Further information is available from the website – http://www.nationaltrail.co.uk/pennine-way/news/ official-beer-pennine-way
The Pennine Way is maintained by a partnership of local organisations and with a financial contribution from Natural England, passing through three National Parks and one AONB.