Viewers discover famous kippers

Pictures of Robson & Sons in Craster for Nokia advert.
Pictures of Robson & Sons in Craster for Nokia advert.

A TRADITIONAL food producer from north Northumberland is starring in a new TV advert after appearing at a pop-up shop in London.

To celebrate the launch of the new E7 smartphone, Nokia embarked on Destination E7, a challenge to discover the most unique and eccentric crafts and delicacies the UK has to offer.

One of the places visited on the week-long tour of the UK, which then appeared at the special shop at Brick Lane market, was L Robson & Sons, producers of the famous Craster kipper.

Rosie Robson, of L Robson & Sons, who went down to London, said that it was ‘absolutely amazing’.

“It was really exciting and we had thousands of people visiting. They only picked seven or eight producers and only three or so were food producers.

“We only heard about it on Tuesday, they came on Wednesday and then you had to be free to go down to London on Sunday.

“It’s such a huge brand to be attached to and the theme was authentic, traditional producers so it’s great.”

John Nichols, head of marketing for Nokia UK, said: “We want to celebrate the diversity and eccentric talent of Britain, whilst proving success doesn’t need an office when you have the Nokia E7. The UK’s full of amazing people and their stories; we’re delighted to be giving them the opportunity to showcase their talents.”

The shop features in the Nokia ad, which is airing on national TV, and there is a video of the Craster leg of the tour at