Two iconic landmarks in Northumberland have been used by VisitEngland as part of its Discover Your England TV campaign, which is aimed at raising the profile of national destinations in the run-up to the Rugby World Cup 2015.
In a very northern start to the advert, Hadrian’s Wall and Lindisfarne Castle are the second and third attractions showcased over the stirring words of William Blake’s Jerusalem.
The advert was launched on Sunday, January 11, on ITV, Channel 5 and Sky, and has already featured in high-profile ad-breaks such as during ITV’s Broadchurch.
With the value of the tournament set to generate roughly £2.2billion for the UK economy, James Berresford, chief executive of VisitEngland, said: “The TV advert showcases England as a fantastic place to book a holiday or short break and I hope it gets the British public as excited as we are about what’s in store for 2015.
“We want to entice Brits to set out to find what makes England a unique and special destination for them.”
The Rugby World Cup is being held in England in September and October and Newcastle United’s St James’ Park ground is one of the match venues.
Jude Leitch, general manager of Northumberland Tourism, said: “We are delighted to be working with VisitEngland on such an important sporting event in 2015.
“It’s great to see Northumberland’s stunning scenery used to inspire people to take some time to visit the area while attending a rugby match. We’re thrilled to be a part of it.”
The inclusion of Lindisfarne Castle and Hadrian’s Wall in the advert is another boost for Northumberland.
It comes after visitnorth umberland.com, the official destination website for the county, hit one million unique visitors in 2014. It represented an impressive increase of 14 per cent on 2013.
Results from a survey completed by tourism businesses in Northumberland also show that the country’s tourism industry is doing well.
For the period April-September 2014, 63 per cent of businesses saw their performance increase compared to the same period in 2013. A further 30 per cent said performance had maintained the previous year’s level.
A number of high-profile television shows have been filmed in the county recently.