SOME of Northumberland’s most prestigious and recognised visitor attractions teamed together and showcased what Northumberland has to offer at a national show.
With the demise of One North East and subsequent funding for bodies such as Northumberland Tourism and Hadrian’s Wall Heritage, members of the destinations and tourism market took it upon themselves to fly the flag for the region at the Best of Britian and Ireland (BoBI) Show in Birmingham.
Alnwick Castle and Garden, Bamburgh Castle, Heighley Gate Nursery and Garden Centre, Longhirst Hotel and Northern Secrets were joined by The Vindolanda Trust to put on a united front to promote the region to visitors who consisted of tour operators, group travel guides, industry experts, trade press and suppliers.
BoBI is attended by coach and tour group operators and guides, event organisers, travel agencies and tourist offices and is the main event of its kind in the tourism trade calendar.
The companies involved in Explore Northumberland spoke to visitors about the vast variety of history, nature and beautiful coastline that Northumberland has to offer.
Chris Calvert, director at Bamburgh Castle, said: “Northumberland is a fantastic place to do business and we really have something great to offer people.
“The stand at BoBI was really well received and we can’t wait to welcome both new and existing visitors to the region.”
The collaboration is seeking a new way in which they can actively promote the region together and seek to showcase Northumberland as a well-kept secret with something to do for all ages.
All parties are actively involved in promoting the region and are keen to hear from other attractions who want to do the same.