Theatre reaches out through music

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ALNWICK Playhouse is to take part in a pioneering digital music project to reach wider audiences in the North East.

Working with The Sage Gateshead, the theatre will be streaming concerts by the Northern Sinfonia, Manchester Camerata and London-based Aurora from February through to May this year.

Other venues in the North East are also involved, including the Maltings Theatre and Cinema at Berwick.

The project is one of just eight out of almost 500 applications to be successfully awarded part of the £500,000 Digital Research and Development Fund for Arts and Culture run by the Arts Council England, the Arts and Humanities Research Council (AHRC) and NESTA.

The fund aims to support arts and cultural projects that harness digital technologies to connect with wider audiences and develop new business models.

Working with technology partners Aframe and Videojuicer, the project will produce new data and research insights into audience reach through digital innovations that can be shared with, and benefit, other organisations in the arts and culture sector.

Jo Potts, Playhouse arts centre manager, said: “This is a very exciting project which will benefit our venue in a variety of ways including the development of new audiences for classical music concerts and enhancing our existing programme of live classical music concerts delivered by The Alnwick Music Society.

“The opportunity to work with the digital partners Aframe and Videojuicer is a key part of the project for the Playhouse as it will help us identify and implement the digital updates required to successfully deliver on this project.”

Tickets for the showings will cost £5.