The third series of Robson Green’s popular Tales from Northumberland show has helped to further raise the county’s profile – with millions of viewers tuning in each week and online searches increasing.
The latest eight-part instalment of the star’s journeys around The Secret Kingdom came to an end on Monday, April 18, having seen him lead the Rothbury Highland Pipe Band, play Shrovetide football in Alnwick and sail aboard a tall ship off the coast of Blyth, among other adventures.
And the Robson Green affect has been clear to see. The ITV programme regularly attracted more than three million viewers and Northumberland Tourism says hits on its Visit Northumberland website have risen over the last two months – compared to the same time last year when the show wasn’t on.
Jude Leitch, Northumberland Tourism director, said: “The show and the response has been brilliant, it really does raise the county’s profile. We had an increase of 16 per cent in the number of people coming to our website on the same time last year, which is fantastic.
“Anecdotally, people are saying they have received bookings as a result of the third series and we noticed that, for example, when Robson was walking up the coast in the final episode of the series, there were a lot of searches for Bamburgh beach – and a lot were while the show was being aired.
“The third series was a bit more personal. Rather than focussing on some of the major attractions, it looked at what it means to live in Northumberland and what adventures you can have, so I think it will appeal to a different audience.”
It’s not the first time that the show has helped the county’s profile, with the previous two series having a positive knock-on affect for the tourism industry. As for the future – Robson may return for a fourth series, but maybe not straight away.
Shiver TV is behind the series and the company’s prdoucer and director, Stuart Ramsay, said: “Tales may well return at some point in the future. For now, following its success, we are working on a new series for ITV with Robson, about the British coastline which viewers of Tales will love.”