A stretch of road which has been at the centre of safety talks has claimed another victim, after a father-of-one was killed in a car crash at the weekend.
Discussions had recently taken place between police and local councillors over ways to try to improve the accident record on the A1068 between Amble and Warkworth.
On Saturday evening, David John Jones was killed on the approach to the town when his Seat Ibiza came off the road and collided with a tree.
The 38-year-old, from Amble, was pronounced dead at the scene.
He was married to Michelle Jones and the couple had a son, Jack, aged 15 months.
Police are carrying out inquiries and appealing for any witnesses to contact them.
The incident comes on the back of a double fatality in 2006 further along the road.
Amble teenagers Steven Robinson and Shaun Smith died when the Ford Mondeo they were travelling in hit a tree.
Following the tragedy, calls for action to improve the safety of the road were stepped up.
And Mr Jones’ death has come at a time when the stretch was in the spotlight once again.
Amble mayor, Craig Weir, said: “There have been a lot of concerns about that stretch of road and it is distressing to hear that there has been another fatality there.
“Unfortunately, it is not the first time and we offer our condolences to Mr Jones’ family.
“It is another example of what can happen on this road and Amble Town Council had a meeting with the police and Warkworth Parish Council not so long ago to discuss it.”
County Coun Jeff Watson, who is an Amble town councillor and chairman of Warkworth Parish Council, described the road as a concern and admitted the issue had gone on for a number of years. “We don’t know what has caused the accident but the road is a concern,” he said.
“I don’t think the road itself is inherently dangerous but the problem is you have two urban environments – Amble and Warkworth – and the bit in between is 60mph.”
Some of the issues raised in recent discussions between councillors and police included signage and traffic-calming measures along that stretch of the A1068.
Flowers, tributes and a Manchester United shirt have been left at the crash site.
One of the messages of condolence reads: “Taken too soon. Never forget you.”
Another simply says: “I love you dad.”
Tributes have also been left on social networking site Facebook. In one message, Cherene Barrowcliffe, wrote: “You may not be with us in person but you will always be with us in spirit.”