Tea brand bags a hot deal with the Co-op

Jack Charlton promoting Northumberland Tea in Asda at Ashington.'Picture by Jane Coltman
Jack Charlton promoting Northumberland Tea in Asda at Ashington.'Picture by Jane Coltman

Northumberland Tea has bagged a contract to supply Co-op food stores across the North East.

The Corbridge-based business was set up four years ago by Helen and Bill Logan. A donation from every pack sold goes to the Sir Bobby Robson Foundation, a charity which supported Helen’s father.

Helen said: “We’re delighted that after many months of sampling and negotiating, we have agreed a deal with the Co-op that will see Northumberland Tea in stores ranging from Teesside to Berwick, which will extend the tea’s reach to many new areas and tea lovers across the north.

“We sold our small café business to look after my father, who lost his battle with cancer in 2012 and then set up Northumberland Tea.

“This contract is another huge milestone for us and will help us to raise further funds to support the wonderful work that is carried out by the Sir Bobby Robson Foundation.”

To brew-up interest in the deal, World Cup winner Jack Charlton OBE – a friend of the Logan family and honorary ambassador for Northumberland Tea – recently popped to the Co-op in Ponteland to showcase the tea, which bears his image and states that it’s ‘the best cup since 1966.’