An Alnwick scientist is joining forces with Cancer Research UK and Channel 4 to launch a fund-raising campaign called Stand Up To Cancer.
Dr Jim Allan, 42, works at the Northern Institute for Cancer Research at Newcastle University, and knows from his research into leukaemia just how crucial new developments and breakthroughs in treatment are to help more people survive.
So dressed in a campaign T-shirt and holding bright red and orange arrows pointing upwards – representing the need for everyone to join together and take a stand against all forms of cancer – Dr Allan is urging men, women and children in Northumberland to raise funds for vital research into the devastating disease.
Stand Up To Cancer is being brought to the UK for the first time by Cancer Research UK and Channel 4. It will unite scientists, celebrities and communities in the North East and across the county to generate funds, raise awareness and bring forward the day when all cancers are cured.
Every hour, around two people are diagnosed with cancer in the North East. Stand Up To Cancer aims to raise money to accelerate ground-breaking research to help more people survive and ensure more families stay together.
Dr Allan said: “We are calling on men, women and children across the North East to Stand Up To Cancer by helping us raise money for vital research.
“We need everyone to join us and stand shoulder to shoulder in the fight against a disease which affects one in three people in the UK at some stage in their lives.”
Paul Wadsworth, Cancer Research UK’s spokesman for the North East, said: “We are entering a golden age of cancer research and every pound we raise takes us a step closer to achieving our goal to beat this disease.
“By boosting funding right now, the best research teams will be able to develop new treatments, bring cures faster and save more lives.”
In October, Channel 4’s on-air season will build over a whole week culminating in a live fund-raising entertainment extravaganza on Friday, October 19.