Shoppers help raise money for the Legion

Sainsbury's AlnwickSainsbury's Alnwick
Sainsbury's Alnwick
Shoppers at Sainsbury's Alnwick store have raised £4,881 for The Royal British Legion's Poppy Appeal, by donating in store last October and November.

It takes the total raised by Sainsbury’s customers across the UK to more than £3million in 2017.

As one of The Royal British Legion’s largest corporate partners, Sainsbury’s Alnwick welcomed Poppy Appeal volunteer collectors in store to raise vital funds for the charity.

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Customers were also able to donate their old £1 coins, which have gone out of circulation.

In 2017, Sainsbury’s also marked the Centenary of the Battle of Passchendaele through sales of a commemorative pin badge, which can still be bought online through the Sainsbury’s website.

Gerry Storey, Alnwick store manager, said: “Our community always gets behind the Poppy Appeal and each year our customers and colleagues continue to dig deep to support the charity.

“We’re thrilled to have raised such a huge amount for The Royal British Legion.”