A major industry magazine has backed a safety campaign which was launched by a bereaved family.
New Civil Engineer (NCE) recently joined forces with the See Me Save Me initiative, which calls for the elimination of blind spots in lorries through technology, such as sensors and cameras.
It was launched by the loved ones of Eilidh Cairns, originally from Ellingham, after she was killed in 2009.
The 30-year-old was knocked down by a lorry in London while she was cycling to work. Its driver claimed he hadn’t seen her.
At the end of last month, NCE threw its support behind the fight.
The publication, which came out on April 25, carried a front-page picture of Eilidh’s sister, Kate, standing behind a ‘ghost bike’.
NCE announced its support and there were articles about the issue inside.
An online poll showed that 89 per cent of readers are in favour of compulsory cycle safety equipment for construction trucks.
The Civil Engineering Contractors Association (CECA), and aggregates, cement and concrete trade body Material Products Association (MPA), have also backed the See Me Save Me bid.
Kate, who leads the See Me Save Me campaign with the support of charity RoadPeace, said: “I am delighted that NCE is backing our campaign and has given it such extensive coverage.
“I am relieved and reassured to also have the support of the big industry associations such as CECA and MPA who are now acknowledging the problem, understanding their responsibility and realising the need for urgent action.
“I want to work with the industry to implement effective and affordable solutions including technology, training, policies and procedures.
“There are companies and projects who have identified the risk they pose and are now working to manage and mitigate that risk.
“We must learn from them, research new technology and disseminate best practice throughout the industry.
“I really feel a sea change in attitude.
“But we cannot rest until the death stops.”