‘Regramming’ the styles for new boutique

Julie Robinson
Julie Robinson

High-end fashion at realistic prices will be on sale in Alnwick as a new boutique is set to open its doors.

And Regram Runway, which is the brainchild of businesswoman Julie Robinson, is holding a pre-launch fashion show next week to give people a peek at what will be on offer.

Taking place at the Plough, the show will see models on the catwalk as well as a pop-up boutique on Friday, May 16.

And the following day, Julie, who runs the Emporium on Bondgate Without, will open the new store on Narrowgate.

Selling cutting-edge fashion items, but catering for all women, the boutique has already sparked interest on social media.

Julie said: “We’re very excited about it, but it is all down to the success of the Emporium.

“We wouldn’t have been able to do it without that going so well. And that is down to the support we have had from the people of Alnwick.”

And the shop’s name is linked to social media.

“If you take someone’s status, you regram it,” Julie said.

“We’re taking runway styles and regramming them to the shop.

“And we’re joining in with social networks.

“We will regram pictures of catwalk styles, which will be available in the shop on our pages.”