A butcher in Rothbury sold out of sausages in hours after he took part in a Radio 2 phone-in quiz.
Morris Adamson, owner of Rothbury Family Butchers in Townfoot, took part in Ken Bruce’s Popmaster quiz, which he won, and got talking with the host about his business.
Morris said: “Ken asked me which was our most popular sausage. I told him it was our Cragside Cracker, which is made with pork, rosemary and red onion, and that I would send some for him to try.
“I didn’t think twice about it at the time, but by that afternoon sales had gone mad and we were completely sold out of the sausage!”
Days later, TV chef Ainsley Harriott visited the shop to stock up on ingredients.
Morris said: “Needless to say I was shocked when my mobile rang and it was Ainsley.
“He was surprising a young girl who is a true local hero and was asking for food donations to help with the paella he was making for her.
“He came in with cameras from The One Show and collected chicken breasts, sausage and bacon. He was really friendly and genuine and showed a real interest in our shop.”