Council launches ‘Shop Northumberland’ video campaign
The latest installment of a campaign to encourage residents to help boost the regional economy has been launched.
Northumberland County Council is spearheading ‘Shop Local, Shop Northumberland’ and several businesses across the region have now been selected as faces of the crusade.
And they have produced a video to encourage shoppers to spend locally.
Bakeries, butchers, baristas and book shops are all asking people to shop with pride and support their local high streets.
One of the businesses included is Caribe Coffee in Morpeth. Ellie Carcamo, who runs the company with her husband Wilmer, said: “We are delighted to be part of the Shop Local, Shop Northumberland campaign.
“For us, shopping local is all about developing a relationship with your customer and gaining their trust. If you can create this then customers will naturally start to spread the word about your business to friends and family.”
According to YouGov, 64% of people intend to shop more locally as a result of Covid-19.
Chief Executve of the county council, Daljit Lally said: “Northumberland’s businesses have so much to offer and we know that spending even a small amount locally can have a positive impact on the county’s economy.
“Our independent retailers all go the extra mile to provide a quality service for customers. Many of these businesses have been a real lifeline for communities throughout the pandemic, so now we need to do our bit to ensure our high streets and independent businesses can recover from this challenging time.
“I would encourage everyone to find out what is available on their doorstep and Shop Local, Shop Northumberland.”
It is part of a larger campaign by the local authority to advertise potential for economic growth across the region to investors.
One key industry listed is offshore wind and energy. The council says: “The offshore, renewables and oil and gas sectors in Northumberland are thriving and Northumberland is well placed to develop and demonstrate the innovation required to deliver emerging energy technologies.
“Oil and gas companies based here have grown despite recent market turbulence through innovation and diversification. Organisations include Royal IHC, Osbit, and Deep Ocean.”