Sushi bar rolling into Whitley Bay

A new concept in Japanese sushi dining is set to launch in Whitley Bay after receiving the green light from North Tyneside Council.
Sushi me Rollin’s Kurt Toulson, Robson Laidler’s Nick Wilson and Simon Whitehead.Sushi me Rollin’s Kurt Toulson, Robson Laidler’s Nick Wilson and Simon Whitehead.
Sushi me Rollin’s Kurt Toulson, Robson Laidler’s Nick Wilson and Simon Whitehead.

Successful North East sushi bar Sushi Me Rollin’ – currently located at Newcastle’s STACK complex – is to open a second outlet on Station Road to meet its growing demand.

Rolled fresh to order, Sushi Me Rollin’ was forced to close its doors due to the pandemic last March but after advice from Robson Laidler Business Advisors it pivoted its business model to offer a takeaway service, resulting in an increased turnover.

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Bringing two new jobs to the area, the new sushi bar is expected to open its doors as a takeaway service in March.

It will feature a secret garden for diners and once government restrictions are lifted there will be room for eight to 12 people to eat indoors.

Award winning head chef Kurt Toulson and lifelong friend Simon Whitehead are behind the idea.

Simon said: “We seem to have developed something of a cult following with customers ordering early each week to get our fresh sushi during lockdown and we would like to thank these loyal customers for their support.

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“Sushi Me Rollin’ combines our passion for flavours with fresh local ingredients and an artistic flair.

"We want to put the fun back info fine dining and are so excited to bring our fresh ready-to-order sushi concept to the taste buds of Whitley Bay.

“With Whitley Bay benefitting from some superb redevelopment such as Spanish City, Sushi Me Rollin’ we see this as the perfect area to add our culinary wonders.”

Robson Laidler director Nick Wilson said: “We have removed some of the stress Simon and his team endured during lockdown.

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"After a financial forecast we quickly pivoted their business model and they have not only survived but thrived over the past year. The success is a testament to the passion they have for their business.”

Whitley Bay is the second in the owners’ vision of establishing a multi-location Sushi restaurant business and already have plans to open more across other cities in the UK this year.

Orders can be made via the Sushi Me Rollin’ Instagram feed