Northumberland woman helps coordinate NHS charity fundraiser from new home in Barcelona

A former Northumberland resident is helping to organise an NHS charity art fund-raiser featuring famed artists.

Tuesday, 28th April 2020, 7:00 am

Selina Heathcote, originally from Warkworth, and London-based art director Caroline Glover are working on the 40 days, 40 heroes project which celebrates the dedication and commitment of those in the frontline during the current Covid-19 pandemic.

Originating in Spain, the project is part of a global Instagram scheme to honour front-line workers and everyday heroes in the fight against coronavirus through illustration.

Every day, until May 20, original illustrations dedicated to a different group of heroes will be posted on Instagram.

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Selina Heathcote.

Each illustration is up for auction with all proceeds going to the NHS Charities COVID-19 Appeal.

The 40 days, 40 heroes idea is derived from the Spanish project.

When the lockdown in Spain was announced, it was rumoured that it would last for 40 days.

The UK project has attracted some nearly 50 British and international illustrators and artists, all donating their work for free.

Now living in Barcelona, Selina, who is part of a major advertising agency’s creative team, said: “We’ve been amazed by the quality of the illustrations we’ve received, by both well-known and undiscovered artists.

“This is a great opportunity to pick up a wonderful piece of original art for the home and help the NHS at the same time.

“We’re hoping to raise as much money as possible so we would love people to follow and share the page far and wide.”

To view the illustrations and place a bid, visit: Instagram.com/40days40heroes

To see where the money goes, go to: https://uk.virginmoneygiving.com/ClapForOurCarers

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