Metro Radio are collecting Christmas present donations from Active Northumberland Leisure Centres for disadvantaged young people
and live on Freeview channel 276
Across the north-east an estimated 47,000 children are living in poverty and will be waking up on Christmas morning to an empty space beneath the tree.
A Metro Radio campaign aims to ensure that every child will get at least one present on Christmas morning.
The gifts need to be suitable for ages 0-18, new and unwrapped as they will be wrapped and allocated according to the appropriate age of the children.
Items such as new toys, books, clothing, gift vouchers, confectionery and toiletry gift sets are most welcome.
Mark Warnes, chief executive of Active Northumberland, said: “Christmas is a magical time for many families, but for others in poverty, it is heart-breaking.“I know times are hard for a lot of us right now, but if you are able to donate to this cause and add one more toy to the list when buying gifts for your loved ones, please do. Any support you can give the appeal would be really appreciated. Together we can spread a little cheer for those who need it most this Christmas."
The collection at the leisure centres will run from November 13 until December 7.
The centres that are designated drop-off points are:
Ashington Leisure Centre
Blyth Sports Centre
Concordia Leisure Centre, Cramlington
Morpeth Sports & Leisure Centre
Ponteland Leisure Centre
Wentworth Sports Centre, Hexham
Willowburn Sports and Leisure Centre, Alnwick
Berwick Sports and Leisure Centre is also taking part on behalf of the Radio Borders Mission Christmas appeal.