Dementia-inclusive cinema initiative launches at Alnwick Playhouse

The ‘Monday Movies’ initiative aims to create a welcoming and accessible cinema experience for individuals living with dementia, alongside their families, friends and carers.

The screenings will take place on the last Monday of every month at 2pm, offering a relaxed and supportive environment where audiences can enjoy films together, without the pressures often associated with traditional cinema settings.

The concept was developed by Amy Holtom, the dementia specialist nurse with HospiceCare North Northumberland.

She approached Alnwick Playhouse with her vision of adapting cinema screenings to better meet the needs of people living with cognitive or sensory challenges.

Dr Leola Cruden Smith heard about the request and immediately offered her support.

Working closely together, they have given the volunteers and booking staff extra training and guidance.

Dr Cruden Smith said; “Projects like this enable us to engage with members of our community who may not otherwise feel able to attend public events. The pilot has provided invaluable insight and all crucial feedback gathered will be used to shape future screenings so they truly meet people’s needs.”

Mayor Geoff Watson added: “This is a fantastic example of local organisations working together to ensure everyone feels included in community life.

“Initiatives like Monday Movies strengthen social connections and demonstrate the caring spirit we have here in Alnwick.”

Damien Cruden, artistic director of Alnwick Playhouse said: “We are really keen to support this initiative in any way we can. We want everyone to feel at home here at the Playhouse and creating welcoming experiences for all members of our community is central to what we do.”

Local business Alncom have donated specially branded volunteer uniforms that will ensure visitors can easily identify trained helpers during screenings.

Alncom director Lawrie Stevenson said; “Helping our local community is paramount to our team at Alncom and we are proud to support an initiative that will reduce isolation and help people remain socially engaged.“

The screenings include thoughtful adjustments such as a calmer atmosphere, flexible seating, supportive volunteers and an understanding environment specifically designed to help attendees feel comfortable and included.

In addition, booking staff and volunteers have been given extra support and specialist training.