Bradley Lowery Foundation launches hand sanitiser to boost fundraising for holiday home project
A charity set up in memory of a young football fan who died following a battle with cancer has released its own hand sanitiser to help with its fundraising.
The Bradley Lowery Foundation is partnering with Zidac Laboratories to launch a hand sanitiser in support of its holiday home project Super Brad's Pad; a property being built in Scarborough to provide poorly children and their families with a place to make special memories.
Businesses across the North East are being asked to sell the product, which will also be available for direct purchase from the Foundation’s website, on the charity’s behalf.
Each bottle displays the Foundation’s logo and raises 52p for the charity’s invaluable work in supporting children with a range of fundraising challenges for equipment and treatment.
Gemma Lowery, Bradley’s mum and founder of the Foundation, said: “We’ve come a long way with our plans for the holiday home, but we still have a long way to go and lots of funds to raise.
“Covid has been tough on everyone, particularly charities, so we wanted to look at something that would help in the current situation – keeping people’s hands clean – and also give the opportunity to donate to a good cause, even if people can only afford a small amount.
“We hope that businesses and members of the public will get behind the Bradley Lowery Foundation and, next time they need a hand sanitiser, choose one that is helping to support very poorly children and their families.”
Gemma and her loved ones moved to set up the charity in her son Bradley’s name following his death in July 2017. He died just weeks after his sixth birthday.
Since its launch, the team has worked tirelessly to raise money for dozens of children, established a dedicated support line for families of children with cancer and campaigned for new drugs to be introduced in the UK.
Work resumed on Super Brad’s Pad in August after the coronavirus pandemic previously put construction on pause.
Once completed, it is expected to support around 100 families each year with luxury breaks.