Partnership aims to improve rural broadband

Picture by Jane Coltman
Picture by Jane Coltman

The Countryside Alliance is calling on residents in rural areas to help identify broadband problems.

Did you know that 100 per cent of Government funding is going into improving local broadband infrastructure, but this issue only accounts for 30 per cent of problems experienced online? That’s why the Countryside Alliance has teamed up with technology company Actual Experience’s BbFix project to help broadband users find answers to their problems.

Broadband coverage and speed have long been contentious issues, especially in rural areas. However, for many internet users, their experience could be improved by simply understanding what is causing them to have slow or patchy coverage.

BbFix crowd sources data which will help some users to fix their broadband at home, fix problems with their provider and improve the internet experience for everyone. All the user needs to do is download a small piece of software onto their desktop computer or laptop and it will identify the cause of their slow or inconsistent broadband.

“The importance of broadband to rural households and businesses cannot be overestimated with many deeming it an essential service, alongside water, electricity and gas, yet there is still a marked digital divide between areas,” said Sarah Lee, head of campaigns at the Countryside Alliance.

“The more people who run the BbFix software the more data is collected about the problems affecting UK internet use and the greater opportunity we have to improve broadband connectivity for all.”

Dave Page, founder of Actual Experience, added: “This is great news for internet users across the country. For too long, people have struggled with poor quality internet without knowing what’s going wrong and what can be done to fix it. Now with BbFix, we can all investigate the quality of our connection and take steps to get right changes made. In an astonishing 25 per cent of cases, the source of the problem is an old or misconfigured router, which people can resolve themselves.”

The software is available free to download here. Follow the onscreen instructions. If you have any questions about the download process, contact