Northumberland has once again been crowned the second-best region in the UK to visit.
At last night’s British Travel Awards, in London, the county won silver in the Best UK Holiday category.
It is the fourth year in a row that The Secret Kingdom has finished runner-up. Cornwall once again took the gold, while Cumbria/Lake District secured bronze.
The event is the largest travel-awards programme in the UK. Travel and tourism organisations consider success in the British Travel Awards as the highest of all travel accolades because it’s the visitor that determines the winner.
Northumberland Tourism director Jude Leitch said: “We are delighted with the result; to be among the best regions and up there with the likes of Cornwall is pleasing.
“We know what wonderful things there are in Northumberland, and so do our visitors, and that’s the most important thing. We look forward to continuing our visitor growth.”
Recently, Northumberland Tourism unveiled its new marketing campaign, entitled Northumberland – the land that’s just as good with the lights off. The promotion showcases the county’s pristine dark skies and spectacular stargazing opportunities.
It was launched in October and runs to February 2018. Early indications are that it is helping to pull in visitors.
Jude said: “It is going really well. Lots of people are coming up to enjoy our dark skies. There are also plenty of people coming to take in the diverse wildlife, such as migrating birds and grey seals.”