A major water conservation campaign to help residents in north Northumberland save water, energy and money has been launched.
Northumbrian Water’s Every Drop Counts campaign kicked-off at the Glendale Agricultural Society’s Children’s Countryside Day on Thursday.
The initiative will help hundreds of homes and businesses save water and slash their energy bills.
At the launch, more than 1,500 children from schools across the North East learned how they could help to save water by using it wisely.
Clair Cooper, demand planning project manager at Northumbrian Water, said: “Launching our campaign at the Children’s Countryside Day was a fantastic way to get young children and the community involved.
“Educating future generations in our region about the importance of using water wisely is a key priority for us and we’re confident that we can have a long lasting impact to help protect this precious resource.
“We’re delighted to be able to bring our water conservation campaign to Berwick this summer and help customers to bust those bills and make every drop, and every penny, count.”
As well as interactive games, children at the event near Wooler watched Northumbrian Water’s Little Green Riding Hood, an educational show that tells the story of Mr Wolf leaving on taps and wasting water. With the help of granny, Mr Wolf learns how to change his water wasting ways.
Each of the children also received free water saving products from Northumbrian Water including a toothy timer and toothbrush to remind them to turn off the tap when brushing their teeth.
Ruth Oldfield, event manager for the Children’s Countryside Day, said: “The main aim of our event is to educate children about the importance of the countryside to their every-day lives and we were delighted to be able to provide a platform for Northumbrian Water to launch their campaign and help educate children about the importance of conserving water.”
The campaign follows the water company’s first whole-town approach to water conservation last year, which successfully helped Wooler save more than 35,000 litres of water per day.
Throughout this year’s campaign, which runs in Berwick until September, customers will be offered a free home water audit and a variety of free water saving devices and utilities can then be installed.