Northumberland National Park in £1m campaign for overseas visitors

The view down the Coquet Valley towards Barrowburn from Barrow Law. Picture by David Taylor
The view down the Coquet Valley towards Barrowburn from Barrow Law. Picture by David Taylor
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Northumberland National Park Authority is part of a £1million campaign designed to inspire and attract visitors from Australia and Germany.

It has joined forces with England’s nine other National Parks for the project, which is complemented by £400,000 in match-funding from all nine parks.

The two-year collaboration will deliver a joined-up, branded collection of signature visitor experiences, business support and trade marketing strategies to develop bookable tourism products.

The project, Make Great Memories in England’s National Parks, is one of a number of successful schemes to receive funding from the Government’s £40million Discover England Fund.

Tony Gates, chief executive of the Authority, said: “Our National Park communities are part of English culture, passing down unique traditions from generation to generation.

“They offer a range of memorable, once-in-a-lifetime experiences that can only be appreciated from within our National Park landscapes.

“This is why National Parks should play a key role in the promotion of our national visitor offer as the parks are an internationally-recognised brand and provide high-quality visitor experiences in iconic landscapes.

“Currently, our National Parks attract more than 94 million visitors a year, of which more than 90 per cent are domestic.”

He added: “This programme will be instrumental in promoting England’s National Parks to new audiences while helping us to continue growing global support for the enjoyment and care of these unique, living landscapes and the rural communities within them.”