New guidelines on the cards

COUNTY bosses want to introduce new guidelines for roadside advertisements following widespread controversy last summer.

Planning officers drew up the new recommendations which were welcomed by the North Area Planning Committee last Thursday.

But there will be consultation with business groups and parish councils before they are put into action.

The recommendations suggest providing plain English guidance as to what advertisements can be displayed with and without permission.

It is suggested that the new guidelines will reduce the need for enforcement, but a policy will be set up for when unauthorised adverts do occur.

It will cover everything from signs to visitor attractions and community events to business adverts in towns and sponsored roundabout advertisements.

The issue was raised by councillors last summer after a number of disputes over roadside signs in north Northumberland.

The Barn at Beal, The Country Barn in Widdrington and Glanton Village Show all fell foul of the regulations.