New chapter set to begin for new-look Alnwick Playhouse
A new website has been launched, a rebranding exercise undertaken, including a new logo, and bookings are now being taken for the new season.
The Playhouse itself has provided the inspiration for not just the logo but the overall refurbishment and design.
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Hide Ad“Our new logo is bold, modern and abstract, said Playhouse manager Jo Potts. “The ‘A’ is positive and forward thinking and may be perceived as a spotlight. The ‘P’ reflects the curves of the building both inside and out.
“It is really important to have a logo inspired by the traditional curves of the building which we have all come to know and love”.
The Playhouse closed its doors over 12 months ago so that a £3.3million much-needed refurbishment project could take place, £800,000 of which must be raised by the Alnwick Playhouse Trust.
After completion visitors can expect to see a revamped, classic auditorium with added, generous legroom; a brand-new ground-floor studio hub; a luxury bar upstairs and a premium food and drink offer on the ground floor, courtesy of McKenna’s known for their popular bar and restaurant at Northern Stage in Newcastle.
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Hide AdThe main auditorium will have its brand-new luxury seating fitted in November and anyone purchasing a seat will be granted an exclusive, first-look at the auditorium prior to the official opening later this autumn.
In addition, Alnwick Library and Tourist Information Centre will move to the ground-floor of the Playhouse, making it a true hub of the community.
A rallying call to audiences old and new is still on-going to help them raise a final £40,000 to support the major refurbishment of the Playhouse, being led by Northumberland County Council.
Although unable to confirm an official opening date, Jo said last month: “We’ve got some fantastic plans in store, including a series of events for audiences to catch up on the films we’ve missed while we’ve been away as well as a newly programmed comedy season opening in January. I’m very excited for the next chapter!”
Donate before November 10 to support Alnwick Playhouse by visiting the website www.alnwickplayhouse.co.uk