New campaign to tackle domestic violence during World Cup

Latest from Northumbria Police.
Latest from Northumbria Police.

Northumbria Police has launched a campaign aimed at tackling domestic violence during the World Cup.

The tournament begins on June 12 in Brazil with England’s first match, against Italy, on June 14.

The Northumbria Police and Crime Commissioner Vera Baird said: “It is well known that there’s a tendency for incidents of domestic violence to increase during high profile sporting events, particularly as more alcohol is consumed. With this in mind, our police are using the competition to target offenders.

“We are calling this campaign ‘Kick Off’ and are launching it today and running it for the duration of the World Cup. There will be dedicated cars at each area command responding to domestic violence calls while England matches are played.

“High risk domestic violence offenders and those with links to football violence have been identified across the force area and officers will be paying special attention to them.”

The Commissioner continued: “An event like this which brings the world together should not be remembered by some for all the wrong reasons.

“Domestic and sexual abuse is a priority of my police and crime plan and an issue which people face and the police tackle on a daily basis all year round.

“It’s important that we use these high profile events to raise this issue again, ensuring people generally know that this crime continues to happen even when most people seem to be happy and enjoying themselves.

“It is essential that every victim understands they have not been forgotten and that there are people and services in place which can help them.”

Specialist officers from the Protecting Vulnerable People department will also be on duty at key times to provide an enhanced service to domestic violence victims.

Domestic violence helplines will be promoted during the campaign which includes hard-hitting posters aimed at perpetrators and victims. These will be going up in places which sell alcohol, such as off licences, supermarkets, sports clubs and community centres. They will also be put in place in GP surgeries across the force area.

These will be accompanied by a fold-out leaflet featuring match fixtures, and key messages and advice in relation to domestic violence.

People will also see the campaign highlighted on public transport, including buses and the Metro, women’s toilets in shopping centres and men’s toilets in sports bars.

Northumbria Police Assistant Chief Constable Jo Farrell said: “As a force, one of our key priorities is tackling domestic violence at any time of year.

“This is particularly important as people may be drinking more during the tournament which we know can go on to result in incidents of domestic and other violence.

“We don’t want what should be a celebration and time for enjoyment for the country to become a fearful time for others.“We want this campaign to serve as a warning to potential abusers that violence of any kind will not be tolerated and we’ll use all the powers we have to bring them to justice.

“Victims can be assured we’re committed to providing compassionate and appropriate support and we’d urge them to come forward so they can access the specialist support they need.”

Detective Superintendent Steve Wade added: “The specialist officers on duty are highly trained in all issues surrounding domestic violence from supporting victims through to gathering the best evidence possible to bring perpetrators to justice.

“These officers work throughout the year but we want to highlight the help available at a time when more people could be drinking and incidents of domestic violence have the potential to increase.

“Tackling domestic abuse in all its forms is a priority for Northumbria Police and we are committed to working closely with our partners to provide all the help and support we can to victims, while taking a tough stance against perpetrators.”

For more information about the support available visit the Violence Against Women and Girls section of {http://|the Northumbria Police website|Click here for Northumbria Police website}

Help and advice is also available via Respect, on 0808 802 4040 or by visiting, a helpline offering information and advice to people who are abusive towards their partners and want help to stop.