More than four-million people tuned in to watch the first episode of More Tales from Northumberland on Monday night.
And hits on the visitnorthumberland website soared in the hours immediately after the opening instalment of the second series.
In Monday’s episode, he headed out into the North Sea in search of white-beaked dolphins, visited Cragside and took part in a sunrise skinny dip at Druridge Bay.
And it appears that Robson’s county escapades are capturing the hearts of television lovers.
A spokesman for Northumberland Tourism said: “Viewing figures for Monday night’s episode averaged at 3.8million and peaked at nearly 4.2million.
“The visitnorthumberland website received a total of 6,151 unique visitors on Monday, peaking dramatically between 8pm and 10pm.
“There was a unique-visitor increase of 114.47 per cent on Monday night, compared to a fortnight ago.
“We had 988 visitors on the website between 8pm and 9pm, which saw an increase of 303 per cent compared to that same Monday.”
The website was boosted further during the ITV+1 showing.
Meanwhile, the Cragside visitor information page on the site was also popular.
The first series, launched towards the end of 2013, was shown to have had a positive impact on the county’s profile.
One survey showed that 85 per cent of people surveyed said they had been encouraged to find out more about Northumberland and experience it for themselves.