Mary Portas backs Alnwick traders' loyalty scheme

Mary Portas.
Mary Portas.

A leading retail consultant who led a review into the future of Britain's high streets has backed a special initiative which is being launched by independent traders in Alnwick.

As part of the town's efforts on Small Business Saturday - a UK grassroots, non-commercial campaign which takes place tomorrow, encouraging consumers to shop locally - businesses in Alnwick's Castle Quarter are starting a Christmas loyalty scheme, giving shoppers the chance to win a hamper worth £300.

And in the run-up to launch day, the initiative has received the support of retail expert Mary Portas, after she retweeted a tweet about it. The original tweet, posted by one of the participating business, Hotspur 1364, read: '@maryportas @drapers a bunch of independents working together would love a retweet'. Portas duly accepted the request.

Lisa Aynsley, who runs Hotspur 1364, said: "It is awesome that Mary Portas has done this. For somebody at her level, who has a national perspective, to recognise what we are doing is really cool. I have also had traders from the likes of Darlington and Jesmond, who run independent shops, get in touch with me to say how good an idea the Castle Quarter Christmas 2015 Loyalty Prize-Hamper is and they have said that it is something that traders in all sorts of high streets could really get a hold of."

Portas is an English retail consultant and broadcaster, known for her retail-and business-related television shows, and her appointment by Prime Minister David Cameron to lead a review into the future of Britain's high streets a few years ago.

For more information about the Castle Quarter and the Christmas 2015 Loyalty Prize-Hamper, click here.

Mary Portas' retweet.

Mary Portas' retweet.

Lisa Aynsley, who runs Hotspur 1364. Picture by Jane Coltman.

Lisa Aynsley, who runs Hotspur 1364. Picture by Jane Coltman.