Lucy Bronze new face of Sainsbury’s campaign

England's Lucy Bronze is the new face of Sainsbury's Active Kids campaign. Picture by Jonathan Hayward/The Canadian Press via AP.
England's Lucy Bronze is the new face of Sainsbury's Active Kids campaign. Picture by Jonathan Hayward/The Canadian Press via AP.

England football star Lucy Bronze has been named as the new face of the Sainsbury’s Active Kids campaign.

The Manchester City defender, from Alnwick, follows in the footsteps of sports personalities David Beckham, Daniel Strurridge and Ellie Simmonds to front the initiative, to help inspire children to be active and stay healthy.

The 23-year-old rose to national acclaim when she scored show-stopping goals, including her winning strike against Norway from outside of the penalty area, for England in the recent Fifa Women’s World Cup in Canada. The Lionesses finished third, in what was their best Women’s World Cup finish.

Since her World Cup success, she has continued to dominate the field for Manchester City and is now looking forward to drawing on the support from a growing fan base before competing in the Champion’s League for the first time next year.

Her new role for Sainsbury’s began with a visit to Bowker Vale Primary School in Crumpsall, Manchester, where she impressed the children with her ball skills and gave the young athletes some expert advice during a special coaching session.

Bowker Vale Primary School was selected for the special appearance having collected the most Active Kids vouchers in the area over the last year.

Lucy said: “There was great reaction to the Women’s World Cup and as well as being a fantastic experience, it has presented new opportunities for players like myself and it’s great to be working with Sainsbury’s as an Active Kids ambassador and following in the footsteps of other footballers like David Beckham and Daniel Sturridge.

“It was great to see children at Bowker Vale Primary School so excited to be playing football and the new Active Kids equipment was definitely a hit. I look forward to working with the other ambassadors to continue the success of Sainsbury’s Active Kids.”

Active Kids was launched in 2005 to inspire healthy and active lifestyles. Since the scheme began, Sainsbury’s has donated £160million worth of Active Kids equipment and experiences to schools and clubs across the UK.

Mark Given, from Sainsbury’s sponsorship, said: “Women’s football has been in the background for too long and it was great to see the England team’s success at this year’s World Cup shine a light on some superb and inspirational players, such as Lucy. We look forward to Lucy joining our Active Kids ambassadors to encourage inclusive sport and healthy eating.”

Bronze joins Premier League footballing ace Daniel Sturridge, swimming legend Ellie Simmonds and world record-breaking sprinter Jonnie Peacock as existing Active Kids ambassadors.