Hannah Sophie Mackay, 19, features in the 50th edition (March to May 2016) of CrazyCow in Print – the Australian All Breeds Dairy Journal.
Shots of the teenager have been used as part of a feature on the downturn of EU and global milk prices, written and produced by Northumberland-based international dairy industry expert Bruce Jobson.
Over the past year, Hannah has undertaken several corporate photo-shoots, as well as being a Miss North-East GB finalist, and she is thrilled to know that one of her photos is on the front cover of an international magazine
She said: “I was taken by complete surprise and seeing the mock-up was totally surreal.
“I enjoy modelling, especially corporate photo-shoots, and have learnt a lot over the past year and it’s also interesting to learn technical aspects from the other side of the camera.
“I’ve got several photo-shoots booked for later this year and I’m looking forward to modelling some of the new concepts.”
In August 2015, Hannah undertook a modelling assignment as part of the marketing launch of a new premium milk brand, Free Range 180.
The concept is based on dairy cows grazing outdoors for six months of the year or, 180 days, as well as incorporating environmental and animal health and welfare aspects as part of the brand’s unique milk providence.
Three of the images of Hannah from the photo-shoot were forwarded to Australia with a series of captions for the global dairy industry article. The following day, the publication’s editor emailed back to say that one of the photos was being used as the front cover and the other two photos were being used within the article.
Editor Di Malcolm and her photographer husband Dean operate Bluechip Genetics and sister-company CrazyCow and the production team decided the striking image of Hannah drinking a glass of milk in a green field would resonate with an international readership.
Di said: “The photo has an instant connection with global readers – fresh milk being produced from grass-based environment and offering a healthy modern lifestyle. It’s important that milk is seen as being ‘cool’ to a younger generation and is being targeted toward youngsters as a refreshing, sugar-free, healthy product.
“It’s important that young women are also targeted as in turn, many will have children and milk is an essential part of a youngster’s staple-diet. It’s a classic image, if not iconic marketing concept.
“Hannah was the perfect modelling fit for product endorsement. Since the edition was published we’ve had several inquiries for Hannah to undertake photo-shoots, but unfortunately, we had to explain that Hannah lives in England.”