Funding boost for tourism project to attract cyclists
A major tourism project has received a funding boost.
VisitEngland has announced the latest projects to receiving funding from the Discover England Fund for tourism product development.
The two large-scale bids, worth up to £1million, will target European visitors and enhance England’s competitive tourism offer.
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Hide AdOne of the bids is the East of England Touring Route, led by NewcastleGateshead Initiative. It will target the German market and create a 300-mile touring route spanning the length of eastern England from London to Northumberland.
VisitEngland chief executive Sally Balcombe said: “The Discover England Fund continues to raise the bar of England’s tourism offer, creating diverse and unexpected products for the consumer market.”