RIX Petroleum North East has teamed up with Alnwick Young Farmers as part of a five-year sponsorship deal.
The deal will see the leading, family-owned fuel company, which has a depot on Willowburn Trading Estate in the town, help the young farmers group raise awareness and provide marketing support, including covering the design and print costs of flyers and leaflets.
Rix Petroleum also supplied branded club kit to the group and will help with promoting events such as Alnwick Young Farmers’ annual event, The Farmers’ Ball. Some members of the club will be joining Rix on its stand at this year’s Glendale Show, which takes place on Monday, August 29.
A Rix tanker operating across Northumberland has also been branded to celebrate the partnership.
Tim Claxton, manager of Rix Petroleum’s Alnwick depot, said: “The Young Farmers is a vital social outlet for many young people living in the countryside and we think that it is very important to support.”
Alnwick Young Farmers has around 50 members and meets in different venues across the town on Monday nights. They organise a number of annual events to raise money to support the group and will promote these with Rix’s help.
Alnwick Young Farmers’ secretary Jess Straker said: “This deal is fantastic for us because it means we’re able to organise and promote events knowing we have the backing of a big company.
“The deal will help us raise our profile and hopefully that will mean more members.”