Everything's Rosie for NBA

The National Beef Association (NBA) has appointed Rosie McGowan as Development Manager.

A passion for beef production has landed a Northumberland woman with a new role in the industry.

Rose McGowan has been appointed development manager for the National Beef Association (NBA).

The newly-created role will see Rosie aiming to increase the organisation’s membership and further develop regional groups.

Rosie joins the NBA following her graduation from Harper Adams University with a first class degree in agriculture with animal science.

She said: “I am very excited to start work with the NBA, representing beef farmers and publicising the great work that the organisation is achieving. I am also eager to begin recruiting a new younger generation of members to support the organisation and drive the beef industry into the future.”

Rosie’s passion for beef production began through running a herd of Dexter cattle on her family’s smallholding in Northumberland, supplying their farm shop, beef boxes and a local pub.

On placement with 2 Sisters Food Group, she gained experience throughout both red and white meat supply chains, working with supermarkets, auditing farms and helping in the development of calf rearing schemes.

Chris Mallon, NBA chief executive, said: “We are delighted to welcome Rosie to the NBA team as development manager. Her passion and enthusiasm for the industry is fantastic.”