Entrepreneur John’s in a lather

John Davidson, skin salveation .
John Davidson, skin salveation .

JOHN Davidson is getting himself in a right lather – but as the boss of a growing specialist soap company, that’s not a bad thing.

The Alnwick-born entrepreneur is currently looking at premises in or around the town with a plan to relocate his business, Skin Salveation, from its base in Lancashire.

And John – the son of the late local headteacher and councillor Albert Davidson – hopes that the entire process behind his range of skincare products will eventually be home-grown, right down to the water used.

The company already enjoys world-wide sales, thanks to its unique formula which originates from a soap recipe devised by miners in County Durham.

John said: “Our soap, which is our best-seller, contains natural palm oil and most importantly silicon salt, which miners found helped with their dry, inflamed skin caused by their work in the pit.

“In time, other locals found the soap also had a beneficial effect on eczema and other skin conditions, including psoriasis and contact dermatitis.”

As the soap grew in popularity, a washing powder was also developed and John now offers a moisturiser and shampoo.

He added: “The aim is to now move the business to Alnwick and we are currently looking at premises. We’ve also placed our website development with local company Lazy Grace, because we believe in supporting businesses on our doorstep.

“One avenue we are keen to explore is whether we can make use of spring water in the area. The make-up of the water we use in production is very important and we’re wanting to make the whole enterprise home-grown.”