Northumberland residents urged to stay safe ahead of World Drowning Prevention Day

This year's global campaign theme, Unite to Turn the Tide, highlights the importance of working together to reduce the number of lives lost to drowning.

As Northumberland is home to hundreds of miles of stunning coastline, rivers, lakes and reservoirs, residents and visitors are being reminded that enjoying the county's beautiful waterways comes with responsibility.

Gary Laskey, Station Manager at Northumberland Fire and Rescue Service, said: "Northumberland's coastline and open water attract thousands of people every year, particularly during the summer months.

"While these places offer fantastic opportunities to enjoy the outdoors, the water can be unpredictable and dangerous, even on warm days. World Drowning Prevention Day is an opportunity for us all to think about how we can stay safe and look out for one another."

The campaign calls on everyone, from families and educators to employers, community groups and local organisations, to work together to prevent drowning.

By sharing water safety advice, recognising the risks and knowing what to do in an emergency, everyone can help reduce preventable tragedies.

Northumberland Fire and Rescue Service is encouraging people to remember these simple water safety tips:

Respect the water and be aware of hidden dangers such as cold water shock, strong currents and changing tides.

Always supervise children near water and keep them within arm's reach.

Never enter the water to rescue someone in difficulty. Instead, call 999 immediately and ask for the Coastguard if at the coast, or Fire and Rescue if inland. Throw something that floats to the casualty if you can.

If you unexpectedly fall into cold water, tilt your head back, keep your ears submerged, relax and control your breathing until the effects of cold water shock pass, then call for help or swim to safety if you are able.

"Every drowning is one too many," added Cllr Gordon Stewart, Cabinet Member for Public Safety with Northumberland County Council and Fire Authority Chair.

"By working together, sharing safety messages and making informed decisions around water, we can help ensure everyone gets home safely. This World Drowning Prevention Day, let's unite to turn the tide."