IT’S shaping up to be a summer like no other in north Northumberland, following the announcement that one of the UK’s biggest stars is to perform at Alnwick in July.
Some people may not be familiar with the phenomenon that is Jessie J – after all, not everyone keeps tabs on the pop charts. But thanks to the latest television talent show series, The Voice, her face will be recognised by many as one of the mentors, alongside Sir Tom Jones, Danny O’Donoghue and will.i.am.
On the singing front, Jessie has had an incredible impact, selling 11million singles and 2.5million albums worldwide. And she’s only 24.
We have little doubt that her concert at Alnwick Pastures will prove to be a massive draw across the whole of the region and likely into Scotland.
The prospect of thousands of visitors descending on this area means this is yet another opportunity to showcase the best aspects of our community and make this an event to remember.
We will already have had the world’s eyes upon us just a few weeks before, in June, when the Olympic Torch passes through Alnwick on its way to the London 2012 Games. It’s up to us to keep up the momentum.
As the photograph on the right of this column illustrates, we are extremely fortunate to live in such a historically-rich, naturally-beautiful part of Britain – and we should be proud of it.
This summer is going to be our chance to shine. Everyone has a part to play and it’s certainly in everyone’s best interests to make this work for Northumberland.