A shocked father has spoken of his concern after videos linked to a deadly internet craze have been posted on his young son’s Facebook page.
The parent, who did not want to be named, is disgusted by the content, which features children – some as young as 10 or 11 – downing a concoction of ingredients before daring others to guzzle an even more extreme creation.
It is based on the controversial Neknomination phenomenon, which has reportedly claimed the lives of five people in the UK and Ireland; the most recent being 20-year-old rugby player Bradley Eames, from Nottingham, who downed two pints of gin.
While our source, from Alnwick, says that the videos on his son’s Facebook page have not been alcohol-related, he fears that the drinks could become more dangerous as impressionable youngsters try to outdo each other, leading to another victim of this lethal game.
And he has urged other parents to be vigilant and aware of the dangers.
He said: “I monitor my children’s internet usage, particularly when it comes to social media, and that’s where I noticed kids of their age – 13 and under – posting these so-called Neknomination videos.
“There was no alcohol involved, just combinations of things like milk, chilli sauce, cinnamon and so on.
“The videos were mostly shot in places where parents wouldn’t see, like a locked bathroom.
“I’m no killjoy and I know that all kids do daft things, but what really worries me is the potential for escalation.
“These kinds of things can quickly get out of hand. You just have to look at what happened with the adult version of this game, which seems to have resulted in the deaths of a number of people.
“I’d suggest all parents keep a close eye on what their kids get up to online.
“The adults who have helped spread this craze need to think long and hard about the influence their actions are having on children, many of whom are not even teenagers.”
Before Bradley’s death, the lethal game is believed to have claimed the lives of Jonny Byrne, 19, Ross Cummins, 22, Stephen Brooks, 29, and 20-year-old Isaac Richardson, who reportedly drank a lethal cocktail of wine, whisky, vodka and lager as a Neknomination.