The tourist industry in Northumberland received a special present on Christmas Day as the county’s official destination website received its one millionth unique user.
In 2014 as a whole, visitnorthumberland.com received 1,014,755 unique visitors, an increase of 17.5 per cent on 2013.
As recently reported in the Gazette, recent research concluded the website generated £112.3million for tourism in Northumberland in 2013, more than doubling since 2011.
Results from a survey completed by tourism businesses in Northumberland further indicate that the county’s tourism industry is doing well.
For the period April to September 2014, 63 per cent of businesses saw their performance increase, compared to the same period last year. A further 30 per cent said performance had maintained last year’s level.
Meanwhile, more than half said they felt business was now better than pre-recession levels. On top of this, 23 per cent of businesses have increased the number of people they employ.
Meanwhile, Lib Dem parliamentary candidate for Berwick, Julie Pörksen, is urgin Northumberland County Council to work with local councils and businesses to make sure Northumberland’s tourism industry does not lose out as the Government states spending by tourists visiting the UK is expected to reach record levels in 2015.
“Tourism is an essential part of Northumberland’s economy,” she said. “Government figures show 2015 could really be the year of opportunity for tourism and I want Northumberland to lead the way.
“Our fantastic countryside, coast, food, culture and heritage is becoming more nationally and internationally recognised thanks to Vera, Robson Green, and Harry Potter among others.
“I hope that the council will work with businesses and local councils to promote tourism and prioritise investment in the sector and help boost jobs and our local economy. With the right investment, 2015 could be a record year for Northumberland’s tourism industry.”