Castle takes pride of place in airport

Left, the promotional images of Bamburgh Castle on the screens in Heathrow and, right, the image.
Left, the promotional images of Bamburgh Castle on the screens in Heathrow and, right, the image.

A famous north Northumberland landmark is one of five North East locations pictured in a £1million advertising campaign at Heathrow.

The UK’s only hub airport has today revealed that the eagerly-anticipated VisitBritain adverts of the North East are now up – and one features Bamburgh Castle.

For two weeks in July, members of the public were invited to go to the Heathrow Facebook page where the YourGreatBritain competition saw a gallery of four images from four different regions. The competition saw the North East go up against the North West, Northern Ireland and the Midlands – resulting in more than 40,000 votes in total.

With around 13 million passengers a year already using Heathrow as their gateway to Britain’s regions, the five promotional images of the North East will be live across digital screens in all terminals at Heathrow from today for three months. They feature Bamburgh Castle, Durham Cathedral, Hadrian’s Wall, Newcastle/Gateshead Quayside and the Angel of the North.

North East Chamber of Commerce chief executive, James Ramsbotham, said: “The iconic images that have been selected showcase the North East at its beautiful best. We were delighted to all play our part in this successful competition and grateful to Heathrow and VisitBritain for providing a national platform to celebrate all that is great about our glorious region.

“What we are saying now is come and see the North East for yourself; whether you are an investor or a visitor and you will be more than pleasantly surprised. Our unique blend of rural, cosmopolitan and industrial areas makes the North East a very special region indeed.

“The award-winning beaches, castles, vibrant city breaks, historic world heritage sites and stately homes – not to mention our fabulous sporting teams – offer a visitor experience and quality of life that is enviable by any standards.”

Tourism Minister Helen Grant added: “Congratulations to the North East for getting behind their region and winning the Your Great Britain campaign. The UK has so much to offer tourists – spectacular scenery, world class museums, fantastic sport, theatre and welcoming people. “With millions of passengers passing through Heathrow airport as their gateway to Britain’s regions, this is an ideal location to showcase the wonderful attractions of the North East.”