Dairy workers have been urged to put the public in the picture about their industry by sharing their selfies.
Animal health company Merial has launched a new social media campaign to support dairy teams, of all shapes and sizes.
The business is encouraging all those involved in the industry, from farmers, vets and parlour teams to milk tanker drivers and health advisers, to upload their team pictures to Twitter, using the hashtag #TEAMEPRINEX
The initiative, which aims to highlight the hard work of dairy teams, will run until UK Dairy Day on September 16.
Merial will then pick its favourite photograph and the winner will receive an Eprinex branded item.