New owners unveil plans to expand farm shop business

Sunnyhills Farm Shop, Belford.
Sunnyhills Farm Shop, Belford.

A multi-award-winning business has been taken over by new owners, who have set out big expansion plans for the future.

Ian and Debbie Paver are the new faces in charge at Sunnyhills Farm Shop, in Belford.

The property encompasses a food hall, delicatessen, gift hall and café and is recognised for its passion for local produce and creativity.

And Ian and Debbie are aiming to build on the venue’s past success.

The husband and wife team want to create a new gift, homeware and retail experience for the summer.

They have also spoken of their intention to expand the dining capacity and create a larger deli, with home baking being a large part of the new offer at the venue.

Ian said: “The aim is to make Sunnyhills a resounding success — not just a farm shop with a good café, but a destination and a day out.

“My wife will take an active part in the management of the business while juggling television work and the children.

“We will utilise Debbie’s background in catering and create an exciting new menu for the café, while also increasing the opening hours.

“There are also plans to expand the retail and gifts divisions, extend the children’s play area and have a deli area packed with freshly homemade meals, pies, quiches, breads and cakes.”

Ian and Debbie are part of the Pavers family of the Yorkshire-based footwear retailer, Pavers Shoes.

The company famously launched the world’s first television shopping channel dedicated solely to selling shoes.

Debbie is sure to be well-known to many from her regular slots presenting on the Ideal World shopping channel and Pavers TV.

Meanwhile, Ian recently purchased Junction 28 — a popular 200-cover restaurant in Newport from Christie + Co.

Explaining the attraction of Sunnyhills, Ian said: “I have worked successfully in the footwear industry for a long time and have reached a stage in my life where I need a new challenge and change of direction.”

Sunnyhills has established a fine reputation and has won a number of awards. In March last year, for example, the business beat off competition to take the local food prize at the North East’s Countryside Alliance awards.

For more information about the business, visit